Lana Zoppi

Freelance Senior Designer

Getting to the heart of a project and using strong ideas to pull a client's vision into focus is key to my design process. I have experience across a wide range of disciplines from packaging, branding (including strategy and naming), signage and exhibition and book design.

Over the years working as senior designer at Charlie Smith Design I have gained experience working across many sectors including hospitality, retail, publishing, fashion, and the arts, with brands such as John Lewis, Byron, V&A, Gail’s Artisan Bakery, Royal Mail, Cass Art, and Wellcome Collection.

To chat about a project or to see my portfolio please email me at